Whilst political parties are responsible for the content of their own broadcasts, they are required to observe the following guidelines, which are designed to cover compliance issues and production requirements agreed by all the broadcasters in the BLG, and will be applied equally to all parties.
The guidelines are designed to reconcile the freedom of parties to convey their political messages with the regulatory requirements of broadcasting, and the editorial standards of the broadcasters.
All broadcasts must observe the law - for example (but not limited to) libel, privacy, contempt, copyright, obscenity, incitement to violence or to racial or religious hatred.
All broadcasts must comply with the Ofcom Broadcasting Code, in particular in relation to harm and offence (Section 2) and to fairness and privacy (Sections 7 & 8). Parties should also refer to the BBC Editorial Guidelines that relate to harm and offence (Chapter 5) and fairness and privacy (Chapters 6 & 7).
Subject to the matters set out above, factual accuracy is the responsibility of the parties making the broadcasts.
Impartiality on the part of the broadcaster is achieved by the allocation of broadcasts or a series of broadcasts to different parties. There is of course no obligation on the parties to achieve impartiality within each broadcast.
Broadcasters may inform parties if they reasonably believe any content in the broadcast does not comply with the law, the Broadcasting Code (or in respect of the BBC, its Editorial Guidelines) or these Guidelines, and can require amendments as a condition of broadcast. The party responsible for the broadcast will indemnify the broadcaster in respect of any legal action or liability resulting from the content of the broadcast.
No identifiable individual should be featured prominently in a broadcast without that person's consent, which should generally be recorded in writing. Copies of signed release forms should be made available to the broadcaster on request. Likewise, written consent from a parent or guardian should be obtained for the appearance of any child (ie someone under the age of 16).
Third Party Footage & Images
It is the responsibility of the political party to ensure that all permissions and third party rights (such as for music and archive footage) required for broadcast and online publication have been secured prior to transmission. Broadcasters may seek written confirmation of these rights clearances before transmission, following the delivery of the broadcast.
The use of commercial “stock footage” is permitted, but identifiable individuals should not be featured unless specific consent has been obtained from those individuals for the use of their image in the party political broadcast.
Subject to the Rules of Coverage for the respective institutions, extracts of recordings from proceedings in the Westminster Parliament, the Scottish Parliament, the National Assembly of Wales, the Northern Ireland Assembly and the London Assembly may be used, featuring a speech or extract by a member of the party making the broadcast, where that member’s consent has been obtained. Extracts in sound or vision featuring members not of the party making the broadcast require the consent of the member and the other party concerned. Wide shots of the chambers of the National Assembly of Wales, Scottish Parliament and Northern Ireland Assembly are allowed, but wide shots of Westminster chambers during sittings are not.
Extracts from party conference speeches of the party allocated the broadcast may be used, and can be licensed in the normal way from broadcasters. News footage featuring the party's own leader and politicians can also be licensed from broadcasters. But clips that identify the programme source (via on screen logos, theme music or the inclusion of presenters or reporters) will not be allowed.
Visual and audio material (eg archive and news clips) of political figures from other UK political parties should not be included without the consent of the individual concerned. Undistorted stills that have been lawfully published previously can normally be used without the individuals’ or their party’s consent. Archive footage or undistorted stills of international public figures can normally be used without such individuals’ consent, where such use does not imply the support of that figure for the party making the broadcast.
Other Content Issues
Images or recordings including broadcasters – such as interviewers or reporters - are not permitted where the impartiality of the broadcaster might be called into question by their inclusion in the broadcast.
The use of reconstructions or actors in a broadcast must be made clear to the audience if there is any possibility that the audience could be confused or misled by their appearance.
Broadcasts that closely mimic or parody the format of established programmes on any channel, particularly news programmes, should be clearly labelled to avoid any confusion or run the risk of misleading the audience.
Where a candidate is included in a party election broadcast there should not be any explicit visual or verbal reference made to their constituency, ward or (in relevant elections) region. This does not apply in the European elections to images or general references to Scotland, Wales and Northern Ireland, or, similarly, in the GLA election to the London-wide list. It also does not apply to pictures of the Houses of Parliament, the Scottish Parliament, the Senedd, or Stormont, which can be used in broadcasts featuring candidates for the constituencies in which those buildings are located, provided there is no reference to constituency issues.
Political parties planning to use telephone or text numbers in their broadcasts must consult with individual broadcasters at least one week before transmission, in order to ensure there is appropriate compliance with the strict rules which apply in this area, including the form of words to be used in text and voice. Party Broadcasts will not be transmitted unless a form of words agreed with the broadcaster is used. No revenue-generating telephone numbers are to be used in a broadcast. Appeals for members of the audience to contact the party at the end of the broadcast by telephone, e-mail etc are allowed, subject to consultation beforehand with individual broadcasters about telephone or text numbers, but direct appeals for funds are not allowed.
Television political broadcasts can be one of the following lengths – 2’40”, 3’40”, or 4’40”. Broadcasters should be informed of the selected duration at least 14 days prior to the transmission date.
For BBC Radio, broadcasts should be 1’30”.
For commercial radio, broadcasts can be any duration up to 2’30”, but the preferred length is 1’00”.
Broadcasts should be delivered via digital file using common technical standards agreed by the BBC, Channel 4, Channel 5, STV and ITV. Delivery to S4C should be on HDCam.
Broadcasts should be in widescreen format (16x9 full height anamorphic). The sound can be in mono or stereo. The broadcast master material should be delivered together with two DVD copies to each broadcaster carrying the broadcast. Details of delivery requirements and addresses should be checked directly with each of the broadcasters individually.
The digital files or tapes, transcripts and details of any music used must be delivered by 10 am at least 3 working days before the date of transmission. Broadcasters reserve the right to cancel and reschedule the broadcast of any material that is not delivered on time, or where compliance issues are identified by the broadcaster on delivery, requiring amendments prior to broadcast. Broadcasters reserve the right to charge for any costs incurred due to late delivery.
See the websites of the individual broadcasters for full technical specifications: