These Guidelines are designed to cover compliance issues and
the political rules' to
be observed by all parties. While parties are responsible for the content of
the broadcasts, they are required to observe the following guidelines, which have
been agreed between the broadcasters and will be applied
equally to all parties.
They are designed to reconcile the editorial standards of the
broadcasters and their audiences' expectations with the freedom of political
parties to convey their political messages, and to ensure that these are met on
broadcasts must observe the law - for example, on copyright, libel,
contempt, obscenity, incitement to racial hatred or violence.
broadcasts must comply with the Ofcom Broadcasting Code,
and the provisions of the BBC Editorial Guidelines,
that relate to harm and offence (Chapter 8 of the BBC Editorial Guidelines)
and fairness and privacy (Chapters 5 & 6 of the BBC Editorial
Guidelines), having regard to the political context of the broadcast.
to the matters set out above, accuracy is the responsibility of the
parties making the broadcasts.
party responsible for the broadcast will indemnify the broadcaster for all
legal or regulatory actions resulting from the contents of the election
It is the responsibility of the political party to
ensure all permissions and rights - such as for music and archive
including for online, have been secured prior to transmission.
Broadcasters may seek written confirmation following the delivery of
broadcasts and before transmission.
is achieved over the series of PEBs as a whole. There
is, of course, no obligation on the parties to achieve impartiality within
Extracts of recordings from proceedings from the
Houses of Parliament may NOT be used in Political Broadcasts.
Subject to the Rules of Coverage for the respective
institutions, extracts of recordings from proceedings in the Scottish
Parliament, the National Assembly of Wales, the Northern Ireland Assembly
and the London Assembly may be used featuring a speech or extract by a
member of the party making the broadcast and the member's consent has been
obtained. Extracts in sound or vision featuring members not of the party
making the broadcast must have the consent both of the member and the
other party concerned.
from party conference speeches of the party allocated the broadcast may be
used and can be bought in the normal way from the broadcasters.
or news clips of members of any other political party should not be
included without the permission of the individual and the party concerned.
This applies to both visual and audio material alike. Undistorted stills
candidates are included in a party election broadcast there must not be
any oral or obvious visual reference made to their constituencies. This
does not apply in the European elections to Nations that are a single
region - e.g. Scotland, Wales and Northern Ireland. It also does not apply
to pictures of the Houses of Parliament, the Scottish Parliament, the Senedd or Stormont, which can be used in broadcasts
featuring candidates for the constituencies in which those buildings are
located, provided there is no reference to constituency issues.
individual should be featured prominently in a broadcast in a manner that
appears to support either a party and/or a political policy without that
which include broadcasters - such as interviewers or reporters - in vision
or in voice are not permissible.
- The use
of actors in a broadcast must be made clear to the audience if there is
any possibility that the audience could be confused or misled by their
appearance. The same applies to reconstructions.
political parties are planning to use telephone or text numbers in their
broadcasts, they must consult with individual broadcasters at least one
week before transmission in order to ensure there is appropriate
compliance with the strict rules which apply in this area, in particular,
the form of words to be used both in text and voice. Party Broadcasts will
not be transmitted unless the agreed form of words is used. No
revenue-generating telephone numbers are to be used in a broadcast.
Appeals for members of the audience to contact the party at the end of the
broadcast by telephone, e-mail etc are allowed
but direct appeals for funds are not.
which closely mimic the format of established programmes on any channel,
particularly news programmes, run the risk of misleading the audience and
therefore they must be clearly labelled throughout.
news footage featuring a party's own leader and politicians may be
purchased from broadcasters in the usual way but clips which identify the
programme in which they featured, on screen logos, theme music or the
voice or face of a presenter/reporter will not be allowed. Nor will
footage featuring politicians from other parties without the permission
both of the individual and the party concerned.
Broadcasts should be delivered on digi-beta tapes
in widescreen format (16x9 full height
anamorphic). The sound can be in mono or stereo. Two digi-beta
tapes should be delivered together with two VHS or DVD copies.
TV Broadcasts (and Radio 4) can be one of three lengths, 2'40",
3'40" or 4'40". The Broadcasters must be informed of the duration
selection a minimum of 2 weeks in advance of the broadcast date.
For Radio 2 and BBC Radio in Scotland,Wales and Northern Ireland, broadcasts should be 1'
For commercial radio, broadcasts may be any duration up to 2'
30", but the preferred length is 1' 30".
The tapes, transcripts and details of any music
used must be delivered by 10am the day prior to
Broadcasts scheduled to be transmitted on a Monday must be
delivered no later than noon the preceding Friday.
Broadcasts scheduled to be transmitted on a Bank Holiday must
be delivered no later than noon of the preceding normal working day.
The full technical specifications for broadcasts on BBC
television are available on the BBC website. (Note that the requirements
for programmes delivered in Scotland are different to those delivered to
For technical specifications for broadcasts on BBC radio please see BBC Radio Resources website.
Radio broadcasts should be supplied on 2 CDs, and these must
be data discs [CD or DVD] and NOT audio CDs.